"Where there is no vision, the people perish." Proverbs 29:18
In any effective ministry, to use a football analogy, an "endzone" is necessary. The endzone is the focal point for the team, regardless of the position you're playing, the timer, or what the score is. The Vision Statement is the over-arching objective that drives everything related to the ministry, from camps and retreats to every sermon preached.
Heather and I have prayerfully adopted the following Vision statement:
Our vision is to see the Dutch people
come to a saving knowledge of God
and to walk worthy of Him, living fruitful lives
and increasing in the knowledge of Him.
adapted from Col. 1:10